Job Description

About the Role
TOCA Centers generate hundreds of powerful moments every day — from training breakthroughs to celebrations and community connection. We are seeking a Social Media Manager to ensure those moments reach the world.

This role owns TOCA’s organic social presence, responsible for both strategy and execution across platforms like Instagram, TikTok, YouTube, and emerging channels. You will build and execute social strategies, manage day-to-day publishing, and create campaigns that drive engagement, participation, and cultural relevance.

This role is ideal for someone who understands both the mechanics of social growth and the culture of the sport—someone who can turn content into conversation and build a community that reflects the passion and energy of soccer.

Your Game Plan
Community Building & Engagement (35%)

• Serve as the voice of TOCA across social media platforms
• Engage with players, families, and fans through comments, direct messages, and community conversations
• Build relationships with creators, players, and community members contributing to TOCA’s digital presence
• Encourage players and guests to share their experiences and become part of the TOCA story

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Social Strategy & Channel Operations (35%)

• Develop and execute monthly social media strategies aligned with growth objectives
• Manage publishing calendars across Instagram, TikTok, YouTube, and emerging platforms
• Lead UGC initiatives that drive participation and sharing
• Develop hashtag campaigns and social challenges to expand reach
• Partner with content teams to ensure a steady pipeline of engaging content
• Monitor trends and ensure TOCA participates in relevant cultural and soccer conversations

Organic Growth & Performance (30%)

• Drive follower growth across TOCA social channels
• Increase engagement through compelling storytelling and community interaction
• Develop viral and shareable campaigns that amplify the brand
• Track performance metrics and optimize strategies based on insights

Qualifications & Experience

• 3–6 years of experience managing social media for a brand, sports organization, or creator-driven platform
• Strong understanding of social platform algorithms, growth strategies, and audience behavior
• Experience executing UGC campaigns, hashtag strategies, and community engagement initiatives
• Strong writing skills with the ability to craft compelling captions and storytelling
• Experience using analytics tools to track performance and optimize content strategy
• Passion for soccer, sports culture, or community storytelling strongly preferred

TOCA Football is an equal opportunity employer. We celebrate diversity throughout our organization. Please note, while we aim to provide a comprehensive , responsibilities may evolve as the organization continues to grow and business needs change.

Job Tags

Full time

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