Senior Legal Media Buyer - Google Search & YouTube Job at Duke Digital Group, Glendale, CA

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  • Duke Digital Group
  • Glendale, CA

Job Description

We’re looking for a Senior Legal Media Buyer who has a proven track record of scaling performance-driven campaigns in the legal space using Google Search and YouTube . This role is ideal for someone who understands how to turn high-intent traffic into qualified legal leads while navigating the compliance and competitive challenges of legal advertising.

You will own campaign strategy end-to-end — from setup and optimization to scaling and reporting — with a strong emphasis on lead quality, efficiency, and sustainable growth .

WHAT YOU’LL DO

  • Plan, launch, and manage high-volume Google Search and YouTube campaigns for legal lead generation.
  • Own the full media buying lifecycle, including account structure, keyword strategy, bidding, budgets, and optimization .
  • Partner with creative and landing page teams to develop and refine ad copy, video concepts, and conversion-focused messaging .
  • Manage and scale media spend while maintaining efficiency across key performance indicators such as CPA, conversion rate, CTR, and CPC .
  • Continuously test and iterate on keywords, audiences, creatives, formats, and bidding strategies to improve performance.
  • Analyze performance trends to identify opportunities for scaling winners and eliminating inefficiencies .
  • Produce clear, actionable reporting that communicates results, insights, and next steps to internal stakeholders.
  • Stay current on Google Ads updates, policy changes, and legal advertising best practices .
  • Proactively identify performance risks and implement optimizations to maintain campaign stability at scale.

WHAT WE’RE LOOKING FOR

  • 3+ years of direct response paid media experience , with hands-on ownership of Google Search and YouTube campaigns.
  • Demonstrated experience running legal advertising campaigns (motor vehicle accidents, personal injury, mass tort, or similar verticals strongly preferred).
  • Strong understanding of Google Ads mechanics , including Quality Score, match types, bidding models, and conversion tracking.
  • Experience managing larger budgets and high lead volume campaigns.
  • Highly analytical with the ability to turn data into clear optimization actions .
  • Comfortable collaborating cross-functionally and contributing strategic input on creative and messaging direction .
  • Strong written and verbal communication skills.
  • Proficient in Google Ads, Google Analytics, and reporting tools , with solid Excel or Google Sheets skills.
  • Detail-oriented, organized, and able to manage multiple campaigns simultaneously in a fast-paced environment.

BONUS POINTS

  • Experience with call-based lead generation and call tracking platforms.
  • Familiarity with YouTube direct response and performance video campaigns .
  • Background working at a legal lead generation company or performance agency .
  • Experience optimizing toward lead quality and downstream performance , not just front-end metrics.

Job Tags

Full time

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