Deeply analyze and understand current StubHub paid search performance and search marketing practices of key competitors in order to identify potential opportunitiesContinuously generate ideas to improve StubHubs paid search performance, including campaign strategy, keyword portfolio development, creative, landing page optimization and biddingCollaborate with vendors and cross-functional StubHub stakeholders to develop and launch analytically-sound A/B and multivariate tests to pilot these ideas in an agile manner including measuring impact, capturing customer learnings, refining successive tests, and scaling successesWork with engineering to deliver new features and enhancements that bring search engine marketing innovations to market that improve StubHubs performance or efficiencyAssist in defining the strategy for the channel and play an instrumental role in the execution of the strategyAs part of the paid search team, be accountable to driving aggressive global paid search growth and efficiency targetsStay abreast of the latest innovations and offerings in search engine marketing and develop and independent perspective of the implications for StubHubHelp cultivate a culture of innovation within the search team, cross-functional partners and vendors, including agility, action orientation, a sense of possibility, and collaborationJOB REQUIREMENTS:4+ years of relevant digital marketing experience, with active / hands-on paid search optimization experience a plusExceptional analytical and problem-solving skills with previous experience structuring and performing complex analysis in the digital marketing spaceProven ability to lead cross-functional teams through influence and collaboration to achieve ambitious goals rapidly while strengthening relationships; experience leading agile teams a plusConfident and facile communicator who can inspire team members and engage senior management effectively to remove roadblocksDeep understanding of paid search optimization concepts across levers (e.g., bidding & keyword strategy, targeting, creative and landing page)Familiarity with core performance marketing platforms, automated bidding tools and other marketing analytics tools, including any of: Google AdWords, Bing Ads, DoubleClick Suite, Adobe Analytics (fka Omniture) & broader Adobe Marketing Cloud, LiveRamp, SalesForce Marketing Cloud & Ad StudioWorking knowledge of SQL a plusPassion for live events - sports/concert/entertainment enthusiast a plus
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