Marketing Manager Job at Rochester Motor Cars, Rochester, MN

R2dIK0hYMlF5QkJIMkVkTS9wdFhzaU9IOHc9PQ==
  • Rochester Motor Cars
  • Rochester, MN

Job Description

Title: Marketing Manager Reports To: Financial & Shared Services Director Direct reports: Marketing Specialist (FT) and Project & Marketing Coordinator (PT) Job Summary The Marketing Manager is responsible for developing, executing, and optimizing marketing strategies for Rochester Motor Cars, an automotive group representing five OEM brands. This role leads all marketing operations, including digital advertising, traditional media, brand strategy, community engagement, and campaign performance analysis. The Marketing Manager oversees two direct reports and collaborates closely with dealership leadership teams, OEM partners, and vendors to drive traffic, increase brand awareness, and support overall sales and service growth. Core Competencies Marketing Strategy & Planning

  • Develop and implement integrated marketing strategies that support sales, service, and branding objectives across all five OEM rooftops and ancillary businesses.
  • Maintain a cohesive marketing calendar, aligning campaigns with OEM incentives, product launches, and dealership priorities.
  • Ensure compliance with OEM brand standards and co-op requirements.
  • Responsible for managing to the overall marketing budget.
Digital Marketing & Advertising
  • In collaboration with vendors, manage digital advertising campaigns, including paid search, social media ads, display, retargeting, video, etc. Optimize SEO/SEM to drive quality traffic and conversions.
  • Regularly meet with website provider to identify optimizations to improve website performance, look and experience. Complete fixes, UI/conversation enhancements, OEM compliance etc.
  • Analyze website, lead, and campaign performance metrics to make data-driven recommendations.
Brand & Content Development
  • Ensure consistent messaging, visual branding, and customer experience across all rooftops and platforms.
  • Oversee production of marketing assets such as social content, photography, video, commercials, digital creative, etc.
  • Support dealership leadership with in-store promotions and sales event materials.
  • Maintain and protect the RMC brand across all channels to ensure appropriate representation of the brand.
Traditional Marketing & Community Engagement
  • Coordinate traditional media buys including radio, TV, print, outdoor, sponsorships, etc.
  • Manage customer engagement programs, email marketing, and promotional initiatives.
  • Organize and execute company events both internally and externally (with the help of marketing team).
  • Lead community outreach initiatives and represent the automotive group at local events. Collaborate on “Gives” initiatives.
Operations & Collaboration
  • Supervise, coach, and develop marketing team members – currently comprised of one full-time and one part-time.
  • Partner with Store Managers, GSMs, Fixed Operations Managers and other key business stakeholders to ensure marketing efforts align with business goals.
  • Manage vendor relationships, budgets, co-op submissions, and invoicing. Propose adjustments as needed.
  • Prepare performance reports and deliver quantifiable insights to leadership.
The automotive industry is ever changing so responsibilities and duties may change to meet those needs. Requirements:
  • Bachelor's degree in Marketing/Communications or related field and minimum 5 years of experience
  • Automotive experience desired
  • Data driven decision making skills that result in high-impact performance and tangible ROI
  • Solid understanding of current marketing trends and platforms including SEM, SEO, Display, Website, Social, Google Analytics, Facebook Ads and traditional mediums such as Radio, TV, Print, etc.
  • Proficient in Microsoft Office, Adobe Creative Suite, Canva and web editing packages
  • Creative mind with strong written and verbal communication skills
  • High-level organizational skills reinforcing the ability to handle and prioritize multiple projects and deliverables all at once and meet varying deadlines
  • A great attitude, team player, and collaborator while also self-motivated and able to work independently
  • Curiosity and willingness to learn with a flexible, proactive problem-solving nature
  • Ability to both give and take effective, actionable creative feedback and direction

Job Tags

Full time, Work at office, Local area, Flexible hours

Similar Jobs

Sun Dial Manor

CNA - Night Shift $3 PER HOUR SHIFT DI... Job at Sun Dial Manor

Job Description Location: Bristol, SD Help residents maintain their highest level of independence. Provide personal cares for residents. Works under the supervision of the charge nurse and performs routine resdient care duties and procedures. Be able to work on a team...

Quality Service Today Plumbing & Septic

Septic Truck Operator Job at Quality Service Today Plumbing & Septic

 ...No Direct experience is required we will train !! Minimum Class B CDL is required Assigned trucks to the driver Are you Tired of working and not feeling like the company does not careabout you? How would you like to make a good living and be local andhome... 

Overhaul Carriers

No Experience Necessary CDL Class A Truck Drivers Recent Graduates Job at Overhaul Carriers

Information. Begin your CDL A career at Overhaul Carriers with paid training and a quick move into solo driving. Trainee...  ...during 4 to 6 weeks of Training Over the Road, $650 per week. Experience Drivers: Must have a minimum 6 months of Over the Road or Regional... 

Dalal & Mehta Law Firm

Business Immigration Contract Attorney - EB1A, EB1C, NIW, L1A Job at Dalal & Mehta Law Firm

 ...Contract Attorney Employment Immigration (Per Project) Location: Remote Position Type: Independent Contractor / Per Project Practice Area: Business Immigration EB1A, EB1C, NIW, L1A About Us: Dalal & Mehta Immigration Law Firm is a dynamic, client-focused... 

St. Joseph's Indian School

Part-Time Data Entry Specialist Job at St. Joseph's Indian School

 ...Job Description Summary of Position The Data Entry Specialist is responsible for recording data entry and processing donations...  ...position located in Sioux Falls, SD. Accountability Part-time positions report to the Data Entry Supervisor and full-time positions...